Your organization needs a social media presence to be relevant. Social media for business goes far beyond making friends and getting fans. It's about intentional planning and strategy to reach your organizational goals. Random tactics don’t work. Rather, you need a plan, a strategy, and a framework that you can work within to create your own formula for success.
Social media use is now widespread, mainstream, and more influential than ever. With social signals increasingly influencing search rankings, expanding and enhancing your social media presence can significantly amplify your reach and rate of lead generation.
Here's who's using social media:
* 72% of all Internet users
* 89% of those between 18 and 29 years old
* 72% of individuals aged 30 to 49
* 60% of people between 50 and 60 years old
* 43% of those 65 or older
Most people today are savvy using Facebook, Twitter, Pinterest, Instagram, and blogging as tools that enhance their personal lives and relationships. Unfortunately, using social media to build and enhance your organization requires a completely different approach to utilizing these well-known tools.
There are many benefits to getting on board with social media, but perhaps the most important benefit is that it can lead to new relationships and strengthen existing relationships. Never before have people been so transparent and accessible. Finding and growing the right relationships is the key to business growth.
We can introduce you to social media strategy and teach you how to use tools that measure engagement to help your reach grow. We will help you become more knowledgeable and capable in social media for business. We're great at helping organizations discover the tools which suit their budgets, how to use those tools effectively, and how avoid overwhelming, time-wasting activities.
Don't start social media accounts just because others are doing so. Make a plan.